Adam spent the first half of his career as an editor at National Geographic and Runner’ World magazines. He later switched over to writing marketing and advertising copy mostly in the health, fitness, and healthcare industries. For many years he was the lead writer at a large Midwestern health insurance company, where he covered topics including health and wellness coaching, member incentive programs, and mental health benefits. A lifelong runner, at 51 Adam ran a 150-mile, seven-day footrace in the Moroccan Sahara whilst transporting all his food in a backpack. (The race supplied water and tents. And blister medicine.) Since 2017, Adam has run his own marketing and messaging company.